BRAND DISLOYALTY were a great band from Sydney in the mid-2000s and they put out this awesome tape. This music needs to get out there, and Lynch’s memory be passed forward as his songwriting, vocals and guitar work on this recording blew me away at the time.
Perhaps this was surprise due to the fact that he had never really talked to me much about his music, other than funny gabber and other electronic tracks he made for some guy at his uni. So when I first saw them play at Shortty’s, or possibly Maggotville or some other obscure disvenue, I was pleased at what these three mad friends of mine had rendered a band. As well as Lynch’s coming of age musically, I also saw Shortty play drums for the first time and his beats were as lively as his personality. Paul Shirker I believe had always been suited to something like this, and his warm basslines compliment the others bringing forth Jawbreaker-esque moments which take me back to the late 90s and hearing other styles of punk rock.
The emotive tracks here are a tough listen for myself and all other friends of Lynch I’m sure. But they really are all top-tier songs that probably won’t date for those who weren’t around in the Sydney hardcore punk scene then. For the rest of us we are unfortunately left with this demo tape and a horde of funny as shit zines and memories. It also includes three BRAND LOYALTY tracks, which was the band who originally both evolved into BRAND DISLOYALTY but also essentially into my first band, DOT DOT DOT. RIP Lynch.
Here’s something from the demo tape liner notes:
JULY 13 2004……………………………………………………………………………………
The first incarnation of Brand Loyalty began in the early months of 2000. I guess we were attempting to write fastcore songs with some reflective melodic guitar parts. I think I was a big enough dork back then to proudly proclaim that we were an ‘emoviolence’ band…whatever, we broke up in june which happened to be a week beforeour first show, opening for code 13 at hornsby. This happened after a disagreement between Ari and Shogun which started and finishedwith shogun bouncing his guitar into Ari’s head and Ari yelling ‘Get the fuck out of my house and don’t come back’… yep, we were that type of band. Soon after shogun began jamming in what became known as DotDotDot, Ari joined ThreeFoundDead and Lynch….? Well he kind of drifted off and focused on skating and d@^&%! a#&*#&s.
Fast forward three and a bit years later. AFter returning from Europe with HeadlessHorsemen, I began jamming with lynch again with the initial intention of writing some trashy Ramones/Meanies inspired tunes. I had only been playing drums a month or so and had trouble even contemplating what I was doing. Blessed with Mr Lynch’s accumulated mini-fortune gained from selling said @&^!%@@ he was able to acquire a brand new drum kit, guitar and guitar amp. Life was swell. I asked Paul to play bass for us at the last HxH show because I love him to death and always wanted us to make noise together. It started to feel like a band.
Now we verge closer to the present. This year I got my heart broken, Paul got married and Lynch got the shingles. The songs started to matieralize and we played a few backyards and basements. These six little ditties were frantically recorded last friday becuase Paul leaves for Europe in just under two days for the next six months. Upon his return we hope to continue to NOT bring the mosh at a basement or street corner near you. From Shortty (da nostalgia peddler).
CLICK TO DOWNLOAD DEMO TAPE